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Gr4vy teams up with Mastercard to empower merchants with faster, safer, and more efficient payments

San Mateo, October 20, 2025: Gr4vy, the cloud-based payment orchestration platform, has announced its collaboration with Mastercard to optimize and streamline payment capabilities for global merchants and platforms. The partnership enables Gr4vy’s merchant customers to integrate Mastercard Merchant Cloud to access advanced payment solutions—including network tokenization, Click to Pay, and Gateway services—directly through Gr4vy’s platform. 

Gr4vy’s no-code platform reduces the technical complexity of integrating payment services. Once connected, merchants can activate Mastercard’s payment solutions on demand—without additional development work—reducing time to market and allowing them to adapt quickly to changing customer expectations. 

“Working with Mastercard marks a significant milestone in our mission to simplify and enhance digital payments for merchants worldwide,” said John Lunn, founder and CEO of Gr4vy. “By integrating Mastercard’s solutions like network tokenization and Click to Pay, we’re helping businesses reduce fraud risk and create a faster, more reliable checkout experience. Together, we’re shaping the future of digital commerce.” 

For example, an enterprise retailer using Gr4vy can enable Mastercard’s network tokenization to replace static card credentials with secure, dynamic tokens, following initial setup and provisioning. At the same time, Click to Pay removes the need for customers to manually enter card details, resulting in a faster and more user-friendly checkout flow. 

Johan Lindstrom, Senior Vice President, Global Partnerships said, “Mastercard’s technologies are helping to remove common barriers that merchants experience when expanding and growing their businesses. Through our collaboration, Gr4vy’s merchant can now implement our card-on-file tokens and Click to Pay solution, enhancing security, accelerating time to market, and transforming the check-out experience for consumers. This agility helps businesses stay ahead in an increasingly competitive digital commerce landscape.” 

Gr4vy was one of only six startups selected to join Mastercard’s inaugural Start Path Acceptance program in 2024, aimed at supporting fintech innovators focused on expanding the acceptance ecosystem around the world.  This recognition underscores Gr4vy’s commitment to helping businesses simplify and strengthen their payment infrastructure. 

This partnership marks a practical step toward broader adoption of tokenized payments. As more merchants look to modernize their infrastructure, Gr4vy is helping to remove complexity from the process—making it easier to integrate secure technologies and keep up with evolving customer expectations. 

How AI is revolutionizing payments

Artificial intelligence (AI) is no longer a future concept for the payments industry; it’s already reshaping how transactions are processed, fraud is detected, and customer experiences are delivered. As AI technology matures, the gap between businesses that embrace it and those that lag behind will only widen. For companies serious about growth, innovation, and security, investing in AI-powered payment strategies is no longer optional, it’s critical.

The Rise of AI in Payments

The payments ecosystem has always been complex, but today’s landscape is almost too dynamic for human-only systems to keep up. Between constantly evolving fraud tactics, customer expectations for frictionless checkouts, and the demand for hyper-personalized experiences, businesses need smarter, faster tools to stay competitive.
This is where AI shines: analyzing vast amounts of real-time data to automate decisions, predict outcomes, and optimize every touchpoint in the payment journey.

Key Ways AI is Transforming Payments

  • Smarter Fraud Detection: Traditional fraud prevention systems rely heavily on static rules that can miss sophisticated attacks—or worse, block legitimate customers. AI models learn from patterns, adapt to new threats instantly, and can distinguish between genuine and suspicious activity more accurately. This reduces false declines and enhances customer trust.
  • Optimized Payment Routing: AI can intelligently route transactions through the optimal payment providers or gateways based on factors like geography, currency, past approval rates, and issuer preferences. This increases authorization rates, lowers transaction costs, and minimizes failed payments.
  • Hyper-Personalized Checkout Experiences: AI enables businesses to offer personalized payment experiences based on individual shopper behaviors, device types, location, and preferences—whether that’s suggesting a preferred payment method, offering installment plans, or applying loyalty rewards at checkout.
  • Dynamic Risk Management: By continuously analyzing user behavior and transaction data, AI can dynamically adjust risk thresholds in real time, balancing fraud prevention with a seamless customer experience.
  • Forecasting and Revenue Optimization: AI helps predict settlement times, potential fraud spikes, or payment method performance trends, giving businesses a proactive edge in managing cash flow and maximizing revenue.


Businesses that integrate AI into their payment strategies will benefit from better approval rates, lower fraud losses, reduced friction at checkout, and deeper customer loyalty. Those that stick to outdated, manual systems risk higher operational costs, customer frustration, and losing market share to faster, smarter competitors.


Already, leading companies are seeing tangible results:

  • Merchants deploying AI-based fraud detection report up to 30% fewer false declines.
  • Businesses using AI-driven routing strategies have seen authorization rates increase by 5–10% in competitive markets.
  • AI-personalized checkout flows have helped reduce cart abandonment by as much as 20%.

The impact isn’t theoretical, it’s happening now.

AI is not just enhancing payments, it’s redefining what’s possible. In a rapidly evolving digital economy, the businesses that harness AI’s full potential will lead the next wave of payment innovation, while those that hesitate will be left behind. Now is the time to invest in smarter payments, build more resilient strategies, and deliver experiences that meet the expectations of tomorrow’s customers today.

Gr4vy’s cloud-native payment orchestration platform helps you future-proof your payment stack with intelligent routing, advanced fraud prevention integrations, and the flexibility to scale globally. With Gr4vy, you can tap into optimizations to boost approval rates, cut costs, and deliver a seamless checkout experience. Learn more about how Gr4vy can transform your payments strategy here.

The new geography of payments: How global economic shifts are reshaping merchant strategy

Globalization is no longer the inevitable trajectory it once seemed. In recent years, the pendulum has begun to swing in the opposite direction. From trade realignments and rising protectionism to increasingly localized consumer behavior, the global economic landscape is fragmenting, and payments are feeling the ripple effects.

For merchants, this is reshaping how goods move, how money flows, and how customers buy. Cross-border business now means dealing with shifting regulations, unpredictable currencies, and different expectations in every market. In this context, payments have shifted from a backend task to a core part of business strategy.

Trade shifts, local expectations, and payment complexity

Tariffs, geopolitical tensions, and shifting consumer sentiments are reshaping the way money moves across borders. For merchants, this means building payment strategies that go beyond scale as they must now account for volatility, regulatory complexity, and local market demands. In this environment, flexibility has become the foundation of resilience and growth rather than a luxury. 

The impact is tangible. In 2023 alone, over 3,000 new trade restrictions were implemented globally, a 78% increase from pre-pandemic levels. These barriers drive up transaction fees, extend settlement cycles, and reduce acceptance rates in key markets

In this climate, merchants must monitor more than just financial performance. Global headlines, whether a diplomatic fallout or a new import restriction, can disrupt not only logistics but also payment flows, particularly in markets with capital controls or inflation. To reduce risk, many are integrating multiple PSPs and local acquirers in each region, creating built-in redundancy if sanctions, compliance freezes, or pricing volatility hit.

Localization has become standard practice, and in many markets, a requirement. It means offering region-specific payment methods like PIX in Brazil, iDEAL in the Netherlands, or UPI in India; pricing in local currencies; and tailoring checkout flows to match regional norms.  In Asia, where digital wallets account for over 70% of eCommerce transactions, merchants without local options risk immediate drop-off. The payoff is clear: offering the right methods can cut abandonment by up to 30% and significantly increase trust and conversion, even for global brands.

Currency volatility, compliance pressure, and infrastructure resilience

With inflation and currency devaluation hitting various regions, FX volatility has become central to revenue planning. After all, a 3% daily shift in exchange rates can wipe out margins or distort forecasts for global businesses. Merchants now assess payment partners not just by coverage, but by their ability to manage financial complexity, offering dynamic currency conversion, multi-currency settlement, and smart routing that adjusts in real time.

Simultaneously, regulation is accelerating, and it’s increasingly fragmented. From GDPR to India’s data localization mandates, compliance now means navigating a patchwork of regional frameworks. The real challenge is that these rules aren’t just technical; they are political. Noncompliance risks go beyond fines to include blocked payments and exclusion from key markets.

Leading merchants are responding by embedding compliance into their payment architecture. They are using tokenization, selecting PSPs that meet local data laws, and routing transactions through infrastructure aligned with regional regulations. But this isn’t just about compliance. It also reflects growing consumer demand for local relevance. From “Made in” labels to domestic payment apps, shoppers increasingly favor brands that reflect national identity or support local economies. This is especially true in markets like India, China and Brazil, where digital payments are surging alongside strong local brand loyalty. Payments are now part of the brand experience. A checkout that offers domestic wallets, localized support, and native-language UX builds trust and signals credibility.

Real-time payments (RTP) are also surging. In fact, ACI Worldwide projects that global real-time payment (RTP) volumes will hit 511 billion annually by 2027. For merchants, the advantages are clear: faster access to funds, lower chargeback risk through quicker settlement, and stronger customer trust driven by instant confirmation and transparency. Adoption is especially urgent in high-growth markets like Nigeria, Indonesia, and Mexico, where mobile banking is widespread but card penetration remains low.

All of this puts pressure on the payment stack to be not just robust, but adaptable. A resilient payment strategy includes multiple PSPs in each region to ensure continuity, intelligent failover and retry logic to handle disruptions, redundant acquirer setups backed by real-time health monitoring, and local settlement capabilities to minimize currency exposure. Orchestration platforms make this level of flexibility scalable, giving merchants the ability to test, deploy, and optimize across providers without increasing operational complexity.

Is the future payment agility?

Too often, orchestration is viewed merely as an insurance policy against payment failures. In reality, it’s a strategic advantage. With the right orchestration layer, merchants can enter new markets without adding infrastructure, test and deploy payment methods based on real-time performance, and tailor checkout flows by customer segment, geography, or product type. They can also respond instantly to shifts in cost structures, regulatory requirements, or consumer preferences.

Payments no longer just reflect technology, but they are shaped by geopolitics, economic shifts, and cultural expectations. Ultimately, in this landscape, staying connected isn’t enough. What matters is how fast you can adapt.

Gr4vy adds PayPal integration to expand customer choice

Collaboration allows Gr4vy merchants to enable PayPal’s payment options through a single orchestration layer.

San Mateo, October 2, 2025: Gr4vy, the cloud-based payment orchestration platform, is adding PayPal to its platform via a single integration.

The partnership provides Gr4vy customers with streamlined access to PayPal’s suite of global payment solutions, including PayPal Wallet, Pay Later, and Venmo, expanding the range of checkout options available to consumers and enabling businesses to drive conversion and loyalty with greater flexibility.

This collaboration reflects our shared goal of helping merchants grow their business by expanding choice at checkout, it aligns with our commitment to simplify and modernize the payment stack through scalable, infrastructure-driven orchestration.”

John Lunn, CEO and Founder of Gr4vy.

With PayPal’s footprint across global markets, Gr4vy merchants can meet regional preferences, offer buy now, pay later tools, and enable popular options like Venmo in the U.S., all with minimal technical overhead. 

The collaboration reflects our shared vision to deliver seamless experiences that help merchants grow their businesses and sell more. Together, Gr4vy and PayPal are providing a solution that gives merchants the foundation for ongoing business success. 

Why dynamic fraud prevention is now essential for survival in payments

Fraud isn’t standing still—and neither should your defense strategy. As payments evolve with new technologies like mobile wallets, real-time payments, and embedded finance, fraudsters are evolving right alongside them. Static fraud prevention methods that once sufficed are no longer enough. In today’s fast-moving digital economy, businesses need dynamic, adaptive fraud strategies to survive—and thrive.


The way we transact has changed dramatically over the last decade. With it, the tactics and tools used by fraudsters have grown more sophisticated:

  • Synthetic identities are harder to detect than stolen credit cards.
  • Account takeovers have surged with the growth of digital wallets and one-click checkout experiences.
  • Social engineering scams exploit customers directly, bypassing traditional technical safeguards.
  • AI-powered attacks use automation to launch mass-scale credential stuffing and phishing campaigns at unprecedented speeds.

The result? Fraud is no longer just a transaction-level issue—it’s a systemic threat embedded across the entire customer journey.

Why Static Defenses Fail
Traditional fraud systems often rely on fixed rule sets: thresholds for transaction amounts, blacklists of suspicious IP addresses, or simple device fingerprinting. While once effective, these static models can’t keep up with the speed and complexity of modern fraud schemes.
Static rules either become too rigid—blocking legitimate customers—or too lenient—allowing sophisticated fraud to slip through undetected.

The Rise of Dynamic, Adaptive Fraud Prevention

To stay ahead, businesses are turning to dynamic fraud prevention strategies that adjust in real time based on context, risk level, and evolving threat patterns.

  • Machine Learning and AI Models:
    Modern fraud detection leverages AI to learn from real-time transaction data, adjusting scoring models to identify anomalies that manual systems would miss.
  • Behavioral Analytics:
    Instead of focusing solely on transaction data, adaptive systems monitor customer behaviors—like typing speed, device usage patterns, and navigation flow—to spot suspicious activity early.
  • Risk-Based Authentication:
    Rather than forcing every customer through the same security steps, dynamic systems adjust friction based on risk. Trusted users enjoy seamless checkouts, while suspicious behaviors trigger additional verification.
  • Continuous Monitoring:
    Fraud prevention doesn’t stop at checkout. Adaptive systems monitor for suspicious behavior after account creation, during logins, and even post-transaction.

The Business Case for Dynamic Fraud Prevention

  • Better Customer Experience: Fewer false positives mean more legitimate customers complete their purchases without unnecessary friction.
  • Reduced Fraud Losses: Real-time adaptation allows businesses to catch new fraud patterns before they cause widespread damage.
  • Increased Revenue: Higher approval rates and lower cart abandonment translate directly into increased sales and customer loyalty.
  • Stronger Regulatory Compliance: Dynamic fraud prevention aligns with evolving standards like PSD2’s SCA (Strong Customer Authentication) requirements and emerging global data protection regulations.


Fraud is evolving at the speed of innovation, and businesses that rely on outdated fraud strategies will be left vulnerable. Dynamic, adaptive fraud prevention isn’t just a competitive advantage anymore—it’s a survival necessity. By investing in smarter, more flexible fraud defenses, businesses can protect their bottom lines, earn customer trust, and stay one step ahead in an increasingly risky digital world.Stay Ahead of Fraud with Gr4vy
Gr4vy’s payment orchestration platform enables businesses to integrate leading adaptive fraud prevention tools seamlessly into their payment strategy. With access to a growing network of fraud partners, flexible routing options, and real-time data insights, Gr4vy helps you defend against evolving threats—without sacrificing customer experience. Learn more about how Gr4vy can future-proof your payment stack here.

The new developer frontier: How automated SDKs are reshaping the future of payments

Developer experience isn’t a nice-to-have, it’s a strategic advantage. In a world where speed, flexibility, and scalability define winners, developer experience is more than a feature, it’s a foundational pillar of product strategy.

For payment providers, the ability to integrate quickly and reliably can make or break a merchant’s go-live timeline. That’s why Gr4vy has completely reimagined how we deliver SDKs, moving from manually maintained code to fully automated SDK generation based on our APISpeakeasy.

The result? Less friction. More velocity. And most importantly, a new standard for what enterprise-grade developer tooling should look like.

Traditionally, SDKs were built manually, updated only when someone remembered to sync them with the evolving API spec. This led to version mismatches, broken methods, and a lack of trust from developers.

Gr4vy’s modern approach flips this model on its head. Here’s how it works:

  • Single Source of Truth: Our OpenAPI schema is generated directly from our API source, ensuring it reflects the most up-to-date state of our platform.
  • Automated SDK Generation: Using Speakeasy, we produce six language-specific SDKs (Java, Python, TypeScript, Go, PHP, and C#) from the OpenAPI specification.
  • Auto-Publishing: New SDKs are automatically versioned, packaged, and published to their respective registries (e.g., npm, PyPI, Maven).
  • Documentation Alignment: Code samples and SDK references are enriched and injected into our documentation automatically.
  • Automated Maintenance: The new SDKs automatically receive updates from Speakeasy to ensure no SDK is left with unsafe or outdated dependencies.

This closed feedback loop ensures that changes made in our platform are instantly and accurately reflected in developer-facing resources, eliminating guesswork and reducing integration risk.

What It Means for Developers

For engineers integrating with payment providers, SDKs are the bridge between concept and deployment. Gr4vy’s new SDKs remove much of the complexity that often plagues these workflows:

  • Typed Interfaces: Enjoy rich, language-native types with full IDE autocomplete and inline documentation.
  • Better Errors: Catch problems at compile-time, not runtime.
  • Consistent Method Signatures: Know what to expect, regardless of which language you’re working in.
  • Pre-Built Authentication & Error Handling: Built-in support for auth tokens, retries, and response validation speeds up integration time.

These SDKs are built not just for convenience, but for confidence.

Documentation That’s Actually Developer-Friendly

SDKs alone aren’t enough, great SDKs need great documentation. That’s why we’ve redesigned our developer portal to equip teams with everything they need to get started quickly and confidently. Each API endpoint now includes language-specific code samples that are auto-generated and always up to date. Developers can test endpoints directly within the docs using our interactive API playground powered by Mintlify. We’ve also embedded support for AI assistants like ChatGPT and Claude on every page to provide instant, contextual support. The navigation has been streamlined as well, with a clear separation between dashboard guides and API references for faster access to relevant content. The result? Faster onboarding, smoother integrations, and fewer support tickets.

Scaling with Confidence: Built for the Enterprise

For enterprise merchants operating at scale, with large engineering teams, global operations, and high transaction volumes, automated SDKs offer a clear advantage. They enable rapid rollout across geographies and PSPs, provide version control that grows with your teams, and ensure alignment across development, QA, and compliance environments. This automation also shortens time-to-market for experiments and checkout updates, giving teams the agility they need to innovate. And because Gr4vy’s SDKs are auto-versioned using semantic versioning, any breaking changes are clearly communicated, putting you in full control of your upgrade cycles.

Developer Experience is a Growth Lever

Payments may be complex, but integrating them shouldn’t be. At Gr4vy, we’re investing in developer-first infrastructure because we know better developer experience = better business. Whether you’re an engineer building a localized checkout flow or a platform team managing dozens of PSPs, our SDK stack is designed to help you ship faster, with fewer errors, and more control.
Want to experience our new SDKs for yourself? Explore the docs.
Curious how it works behind the scenes? Talk to our developer team.

Gr4vy launches Alpha MVP for Agentic Payment Orchestration in collaboration with Google’s Agent Payments Protocol

Gr4vy, the leading cloud-native payment orchestration platform, today announced the release of its Alpha MVP for Agentic Payments Orchestration, alongside a strategic collaboration with Google to support a new open protocol for agentic payments designed to ensure trust and transparency across ecosystems.

As agentic commerce emerges, where AI-powered agents act autonomously on behalf of consumers to shop, compare, and transact, Gr4vy has developed a working Alpha to explore how orchestration can power this new paradigm.

“Agentic commerce is no longer a concept on the horizon; it’s becoming a reality. Our Alpha MVP shows how orchestration can empower merchants to embrace this shift with control, security, and flexibility,” said John Lunn, Founder & CEO of Gr4vy. “By supporting an open protocol alongside Google, we’re helping build the trust foundation that agentic payments need to thrive.”

The solution leverages a Model Context Protocol (MCP) server deployed within each merchant’s single-tenant Gr4vy instance. Acting as a front-end for agents, the MCP enables seamless interaction between AI systems, merchant infrastructure, and Gr4vy’s orchestration layer.

The Alpha MVP showcases several key elements that highlight Gr4vy’s approach to agentic payments. At the Agentic Shopping Layer, AI agents can discover products across multiple merchants and complete transactions through MCP integration. This is supported by an Inventory Management Bridge, which allows merchants to upload or sync inventory data with MCP servers, enabling real-time stock discovery and seamless order fulfillment. 

A Wallet Layer, utilizing Google’s AP2 Credentials Provider framework, is also included, built using Gr4vy’s Vaulting solution to securely store and tokenize multiple payment methods with configurable MFA and spend controls. Finally, the Agentic Orchestrator Layer detects agentic transactions, applies orchestration logic, and routes payments through Gr4vy’s backend orchestration. This gives merchants the ability to define agent-specific rules, apply fraud controls, and integrate easily with existing reporting systems, ensuring trust, security, and flexibility in agent-driven commerce.

This Alpha demonstrates how agent-initiated transactions can be authenticated, tokenized, and orchestrated securely, while giving merchants flexibility to adapt orchestration strategies specifically for agentic commerce.

Gr4vy is also proud to announce its participation in Google’s initiative, Agent Payments Protocol (AP2), to create a new open protocol for agentic payments. Developed in collaboration with leading payments and technology companies, this protocol establishes a secure, interoperable framework for agent-initiated transactions across platforms.

The protocol is designed to enable standardized communication between AI agents, wallets, merchants, and orchestrators, creating a common framework for agent-driven transactions. By doing so, it provides both merchants and consumers with greater trust and transparency in the emerging world of agentic payments. At the same time, it seeks to prevent fragmentation across the ecosystem by promoting open interoperability.

Gr4vy is inviting merchants, payment companies, and commerce platforms to explore agentic commerce alongside them and contribute to shaping this new era of payments.

How Real-Time Account Updater help merchants rescue revenue and reduce declines

By Cristiano Betta, Founder and CPO at Gr4vy

Every Decline is a Lost Opportunity in a digital economy defined by instant payments and recurring billing, nothing is more disruptive than a preventable decline. While some failed transactions are legitimate, a significant portion stem from something far more mundane: outdated card information.

According to Visa, as many as 30% of card declines in recurring billing environments are due to expired or replaced cards.¹ Mastercard reports that up to 25% of subscription churn is involuntary, largely due to failed payment attempts.² That’s where Account Updaters, especially real-time versions, come into play.

The Hidden Cost of Stale Card Data

Payment cards expire. They’re reissued after fraud alerts. Customers change banks, lose cards, or simply forget to update their billing info.

If your system tries to charge an outdated card, the result is predictable: a failed transaction, followed by a lost sale, disrupted cash flow, or a canceled subscription.

For subscription businesses, this is particularly painful. A report by PYMNTS.com shows that more than 60% of subscription users will cancel a service after a failed payment attempt.³ That’s churn you can’t afford.

Real-Time vs. Batch: Why Speed Matters

There are two primary types of account updaters: Batch Account Updaters (BAU) and Real-Time Account Updaters (RTAU). BAU processes card updates on a scheduled basis, usually every 3 to 5 days, making it ideal for large-scale card refreshes. In contrast, RTAU retrieves card updates instantly from the card network or issuer, typically during or immediately after a failed transaction attempt. While both have their place, RTAU offers a critical advantage in time-sensitive scenarios, allowing merchants to recover transactions in real time rather than waiting days to reattempt a charge.

Key Benefits for Merchants

Implementing a real-time account updater can lead to measurable improvements across your payments stack:

  • Fewer Failed Transactions: Automatically update expired or reissued cards before retrying charges.
  • Higher Authorization Rates: Especially for recurring billing, donations, and renewals.
  • Reduced Customer Service Costs: Fewer failed payments mean fewer calls and support tickets.
  • Lower Involuntary Churn: Preserve customer relationships by preventing avoidable subscription cancellations.
  • Improved Retention & Revenue: Studies show that merchants using account updater services can **increase recurring payment success by up to 20%.**⁴

Who Needs This the Most?

While every merchant can benefit from cleaner data and fewer declines, real-time account updater (RTAU) functionality is especially valuable for businesses that rely on recurring revenue or stored payment credentials. This includes subscription services, SaaS platforms, donation-based organizations, marketplaces, and companies with high-frequency billing models like utilities or mobile services. For these businesses, RTAU isn’t just helpful, it’s essential to maintaining continuity, reducing churn, and maximizing approval rates.

Implementing It in Practice

Real-time account updater tools are available through card networks like Visa and Mastercard, often integrated via PSPs, gateways, or orchestration platforms. To activate it:

  1. Check with your payment provider to see if they support real-time account updater.
  2. Evaluate retry logic in your payment flow, can you route failed transactions after an update?
  3. Measure results, especially in terms of reduced declines and recovered revenue.

Card declines are inevitable, but many are recoverable. Real-time account updaters offer a low-friction, high-impact way to reduce friction, recover revenue, and retain customers.

In a world where every payment counts, staying updated is more than a best practice, it’s a competitive advantage.

At Gr4vy, we’ve made it easy for merchants to take advantage of both Real-Time Account Updater (RTAU) and Batch Account Updater (BAU) services for Visa and Mastercard. Our platform gives you full control over retry logic and update timing, helping you reduce decline rates, lower transaction costs, and recover more revenue, all without additional complexity.

Whether you’re running a high-volume subscription business or optimizing donation flows, Gr4vy’s RTAU support gives you the tools to act instantly on outdated card data and keep your payments flowing.

Learn more about Real-time Account Updater in Gr4vy’s documentation or get in touch with our team to see it in action.

Sources:

  1. Visa Developer – Account Updater Service Overview
  2. Mastercard Recurring Payments Strategy Guide
  3. PYMNTS.com, “Subscription Commerce Conversion Index”
  4. Visa – Account Updater Merchant Use Cases & Success Metrics

Datalex and Gr4vy enter exclusive partnership to bring payment orchestration to the airline industry

Gr4vy, the cloud-based payment orchestration platform, has announced a strategic partnership with Datalex, a market leader in airline e-commerce solutions, to bring next-generation payment orchestration capabilities to the airline industry.

Gr4vy and Datalex have entered into an exclusive agreement to collaborate in the airline sector, combining their strengths to help airlines future-proof their payment systems and unlock new revenue opportunities. This partnership is built on a shared vision to simplify and modernize airline payments with Datalex contributing decades of deep airline retailing expertise and payment capabilities, and Gr4vy bringing powerful, modern payment infrastructure to the table.

Gr4vy’s cloud native, payment orchestration platform integrates directly into DLX Pay, Datalex’s payment platform built specifically to meet the needs of airlines. DLX Pay is available to current airline partners as part of Datalex’s Stellex Offer & Order Management platform, or to airlines seeking a standalone payment solution. 

The integration between Datalex and Gr4vy enables airlines to increase conversion and manage and scale payments more flexibly, removing the burden of complex, multi-provider integrations and the costs associated with legacy infrastructure upgrades.

John Lunn, Founder and CEO of Gr4vy, emphasized the shift toward payments as a core product capability:

“We’re seeing more enterprise platforms make orchestration a central part of their value proposition. With DLX Pay, Datalex can offer modern, localized payment experiences to its airline customers without reinventing the wheel. That’s exactly what Gr4vy for Platforms is built for.”

As modern airline retailing evolves toward Offer & Order based systems, modular and flexible payment solutions are becoming increasingly important. The integration of Gr4vy’s technology to Datalex’s payment platform, DLX Pay, ensures airlines can plug in new providers easily and quickly, accelerating time to market and improving operational efficiencies.

Commenting on the announcement, Jonathan Rockett, CEO of Datalex, said:

“We are delighted to announce our exclusive partnership with Gr4vy to bring additional payment orchestration capability to our DLX Pay customers. This capability will enable improved payment conversion rates and a more flexible, streamlined payment experience for airline passengers. As part of the Stellex + product suite, DLX Pay can be adopted as an add-on to our Offer & Order Management platform, Stellex, or as a standalone solution for airlines not currently using Stellex. We are excited to bring this project to fruition later this year alongside our airline launch partner.”

The launch of DLX Pay marks another step in Gr4vy’s mission to support enterprise platforms with turnkey, white-labeled solutions that bring modern payments to complex, multi-merchant environments. As more companies build payments into their products, Gr4vy gives platforms the tools to manage multi-merchant setups, regional compliance, and PSP complexity without adding engineering overhead.

Q2 2025 Product Updates

Welcome to the Q2 2025 edition of Gr4vy Pulse, your go-to source for the latest product updates, new features, and enhancements designed to give merchants more control, flexibility, and reach in their payment strategies.  

At Gr4vy, we’re constantly innovating to help our merchants build more flexible, efficient, and scalable payment experiences. Our Pulse Q2 2025 release brings a wave of new features, integrations, and enhancements designed to streamline checkout, improve developer workflows, and strengthen global payment capabilities. From new BNPL options to expanded local payment methods and next-gen SDKs, here’s everything we launched this quarter.

Real-Time Account Updater for Visa & Mastercard

We’ve expanded our Account Updater feature to include real-time updates for Visa and Mastercard. Merchants are already using it to recover transactions faster, reduce declines, and cut unnecessary retry costs. This upgrade complements our existing batch updater, now with added safeguards to skip invalid cards.

True Native Mobile SDKs for iOS and Android

Our new True Native Mobile SDKs for iOS and Android give you full control to design branded checkout flows directly within your app—no web views required. This first release includes API helpers for setup, payment option listing, card tokenization, and stored methods, while Gr4vy handles the secure API interactions behind the scenes.

Next-Gen SDKs + Smarter Documentation

Our new server-side SDKs, available in Java, TypeScript, Python, Go, C#, and PHP, were built using Speakeasy for fully automated generation. Alongside this, we’ve rolled out a major documentation revamp featuring SDK code samples, AI assistants, and an interactive API playground for faster dev onboarding.

Affirm Integration Now Available

Gr4vy is one of the first payment orchestrators to offer a direct integration with Affirm. Available across all merchant environments, this BNPL connection helps merchants boost average order value and drive conversions through flexible installment options.

New Connection: Merchant Warrior

We’ve launched a direct connection with Merchant Warrior, a top-tier Australian gateway offering card processing, EFTPOS, Google Pay, Click to Pay, and more, built with enterprise readiness in mind.

New Connection: Buckaroo Gateway

Our new Buckaroo integration supports card transactions for the Dutch market, making it easier for enterprise merchants to improve local acceptance and drive regional growth.

BLIK Now Available via Adyen

We’ve added support for BLIK, Poland’s most popular mobile payment method, via our Adyen connection. Polish shoppers can now pay securely using their banking app, no card required.

iDEAL via Nuvei

Gr4vy now supports iDEAL via Nuvei, offering another streamlined way for merchants to serve Dutch customers with the country’s top online payment method.

Venmo via Braintree Rebuilt

We’ve enhanced our Venmo integration with support for both one-time and recurring payments, improved status synchronization, and the ability to capture billing details—delivering greater flexibility for merchants serving younger, mobile-first customers.

To learn more about how these updates can help you streamline payments, expand globally, and future-proof your checkout, check out our documentation or reach out to our team. 

For more details on the Q2 2025 product release, visit gr4vy.com/pulse