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Workflows

A powerful workflow engine that lets you personalize checkout for every shopper, automate decisions in real-time, adapt instantly to customer behavior, and optimize performance, all without writing a single line of code. Build rules, test ideas, and deploy changes in minutes, not weeks.
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Some of our features for this product explained in full here
Checkout AutomationNo-code InterfaceSet Your Own RulesExperiment at WillDynamic Checkout
 
Checkout Automation

Deploy changes instantly

Make changes in minutes, not days. We support instant deployment of rules at checkout, so you can quickly respond to business needs without waiting on release cycles. Whether you’re adding a new PSP, disabling a payment method, or updating routing logic, every change goes live immediately. Check our documentation to learn more >

No-code Interface

Smarter workflows without dev work

Our intuitive no-code environment lets you build and launch workflows in just a few clicks, with no engineering resources needed. Whether you’re optimizing routing, customizing checkout options, or managing fallback conditions, everything is done through a user-friendly interface directly from your dashboard.
Set Your Own Rules

Control every transaction path for maximum success

With Gr4vy you’re in control. Define failover logic, create retry conditions, and route specific payment types like cards, wallets, or APMs, to the providers that work best for your business. Establish personalized rules for different geographies or transaction types and build a checkout that adapts to your customers, not the other way around.
Experiment at Will

Test and optimize on your terms

Test, iterate, and optimize in real-time. Gr4vy allows you to enable or disable PSPs, payment methods, or specific rules in minutes. Enterprise merchants and platforms will be able to run experiments to improve acceptance, adjust routing strategies, or roll out localized checkout experiences.
 
Dynamic Checkout

Personalize every checkout experience

Let customers pay how they like. Gr4vy goes beyond static personalization by using real-time transactional and shopping cart data to dynamically tailor the checkout experience. Define which payment options are available at checkout, based on country, cart contents, currency, transaction value, or any custom metadata you choose. Whether it’s surfacing Buy Now Pay Later for higher-ticket items or showing local wallets for specific products, we ensure each customer sees the most relevant payment options, boosting trust, speed, and conversion.
Less friction. More conversion.

Automate your checkout with Gr4vy

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Workflows

FAQ

Payment workflows are rule-based paths that control how each transaction is processed. Instead of hardcoding logic into your system, workflows let you define how payments should be routed, retried, or adapted based on customer behavior. This can include rules for card type, geography, transaction value, or risk signals. By managing workflows in one environment, businesses gain greater flexibility without needing constant development resources.

Checkout automation uses predefined workflows to decide what happens at each step of the transaction. For example, if a payment fails, the workflow can automatically retry it with another provider, or display a different payment method in real time. This reduces friction for customers, recovers revenue from failed attempts, and ensures the checkout experience adapts dynamically to each shopper.

A no-code interface allows non-technical teams to design and update payment logic without writing code. Through a visual dashboard, businesses can set up routing rules, define retry conditions, or create personalized checkout experiences with just a few clicks. Because changes go live instantly, payment strategies can be tested and optimized continuously without waiting for lengthy development cycles.

Workflows make it possible to personalize checkout for every shopper by presenting the most relevant payment options and handling declines intelligently. By testing and refining rules over time, businesses can improve approval rates, reduce drop-offs, and optimize transaction costs. With workflows, every checkout is both flexible and adaptive, ensuring higher conversion across different markets and payment scenarios.