Trek chooses Gr4vy to power online-to-offline shopping experience

Trek has chosen Gr4vy’s payment orchestration platform to optimize transactions and provide real-time inventory visibility

San Mateo, March 20, 2025: As Buy-Online-Pickup-In-Store (BOPIS) grows, retailers and manufacturers face payment processing and inventory management challenges. Customers expect to order online, pick up in-store, and avoid checkout issues or stock shortages. Trek, a global leader in bicycle manufacturing, has chosen Gr4vy, the cloud-based payment orchestration platform, to address these issues to enhance its BOPIS transaction process. 

With 50% of shoppers selecting online stores based on in-store pickup availability, retailers must ensure accurate inventory updates and a reliable payment system. Through its partnership with Locally, an Online-to-Offline Shopping API solution, Gr4vy enables Trek to provide real-time inventory data from its network of retailers. This lets customers check stock availability on Trek’s website and complete their purchase in a single checkout, ensuring a smooth in-store pickup experience.

John Lunn, Founder and CEO of Gr4vy, reinforces the importance of ensuring convenience:

“Our goal is to give enterprises full control over their payment processes while removing unnecessary complexity. Ultimately, simplifying payments, so merchants can focus on what truly matters—growth.”

Gr4vy also optimizes Trek’s payment infrastructure by allowing the company to manage online and in-store transactions across multiple merchants of record under a single payment. Gr4vy’s payment orchestration system dynamically routes transactions to different payment service providers (PSPs), reducing friction and increasing authorization rates. 

Once a purchase is completed, transaction details are automatically sent to Trek and the local retailer, ensuring a smooth transition from online purchase to in-store fulfillment. With Gr4vy, Trek has also expanded its payment options to include digital wallets, Buy Now, Pay Later (BNPL), and alternative payment methods, ensuring consumers can pay using their preferred payment method. Gr4vy’s no-code platform allows Trek to introduce new payment methods quickly, increasing checkout conversions and reducing cart abandonment.

“Partnering with Gr4vy has transformed how we approach payments, enabling us to seamlessly integrate options like BNPL and local shop inventory in a single checkout experience,”

said Steve Novoselac, Vice President of IT and Digital of Trek.

Gr4vy’s cloud-native, PCI Level 1-compliant infrastructure ensures that Trek can scale instantly without performance degradation. Its single-tenant deployment option enables merchants to set up dedicated instances in specific regions,  improving transaction speed and ensuring compliance with data localization laws. Additionally, its API-first approach and no-code integration enable Trek to quickly implement new payment methods, currencies, and fraud prevention tools.

As a global company, Trek requires a payment system that adapts to different regions, regulations, and customer preferences. Gr4vy’s support for localized payments, multi-currency processing, and regulatory compliance streamlines international expansion, enabling Trek to scale while maintaining a consistent checkout experience across all markets.

Gr4vy continues to provide businesses the flexibility to customize, automate, and optimize payment strategies. With Trek leveraging Gr4vy’s technology, customers benefit from a more reliable shopping experience, where they can order online, pick up in-store, and complete transactions efficiently. At the same time, retailers process payments securely and without disruptions.

About Trek Bicycle

Trek Bicycle is a global leader in the design and manufacturing of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.