Sweetwater goes live with Gr4vy to modernize its payment infrastructure

TL;DR

San Mateo, August 26, 2026: Sweetwater, the number one online retailer for music makers, has chosen Gr4vy, the cloud-based payment orchestration platform, to modernize its payment infrastructure and simplify payment operations through a single orchestration layer.

Through a single integration with Gr4vy, Sweetwater has implemented a centralized payment orchestration layer that streamlines provider management, optimizes payment performance, and gives the business the flexibility to evolve its payment strategy without the complexity of multiple direct integrations. “This partnership reflects what payment orchestration is all about: giving merchants the freedom to evolve their payment strategy without rebuilding their infrastructure,” said John Lunn, Founder and CEO of Gr4vy. “Our role is to provide payment infrastructure that gives businesses like Sweetwater the flexibility to adapt as they grow.”.

As the partnership develops, the companies plan to extend payment orchestration across additional commerce platforms while exploring Gr4vy's integrated fraud-prevention capabilities to further enhance payment performance and the customer experience. . “Gr4vy gives us the flexibility to simplify our payment infrastructure while making it easier to evolve our payment strategy over time,” said David Stineburg, director of payments and fraud prevention at Sweetwater. “The implementation was collaborative from day one, and we're excited to continue expanding our partnership.”.

Basic summary

Leading music retailer implements Gr4vy’s payment orchestration platform to streamline payment operations and support future growth.

San Mateo, August 26, 2026: Sweetwater, the number one online retailer for music makers, has chosen Gr4vy, the cloud-based payment orchestration platform, to modernize its payment infrastructure and simplify payment operations through a single orchestration layer.

Modern payment infrastructure must support an expanding ecosystem of payment providers and methods without adding operational complexity. Through a single integration with Gr4vy, Sweetwater has implemented a centralized payment orchestration layer that streamlines provider management, optimizes payment performance, and gives the business the flexibility to evolve its payment strategy without the complexity of multiple direct integrations.

“This partnership reflects what payment orchestration is all about: giving merchants the freedom to evolve their payment strategy without rebuilding their infrastructure,” said John Lunn, Founder and CEO of Gr4vy. “Our role is to provide payment infrastructure that gives businesses like Sweetwater the flexibility to adapt as they grow.”

The deployment establishes a flexible payment foundation that can support Sweetwater’s evolving commerce strategy. As the partnership develops, the companies plan to extend payment orchestration across additional commerce platforms while exploring Gr4vy’s integrated fraud-prevention capabilities to further enhance payment performance and the customer experience.

“Gr4vy gives us the flexibility to simplify our payment infrastructure while making it easier to evolve our payment strategy over time,” said David Stineburg, director of payments and fraud prevention at Sweetwater. “The implementation was collaborative from day one, and we’re excited to continue expanding our partnership.”

Gr4vy continues to give enterprises greater control over their payment strategy. For Sweetwater, this provides a payment infrastructure that can scale and adapt as its commerce strategy evolves.