Gr4vy secures multi-million dollar investment from W23 to accelerate expansion in APAC

 Funding led by W23, the venture capital arm of Woolworths Group 

Gr4vy, the leading cloud-native payments infrastructure company, today announced a multi-million dollar investment from W23, Woolworths Group’s venture capital arm. This strategic investment expands on an existing partnership and reflects continued confidence in Gr4vy from Australia and New Zealand’s largest retailer. Gr4vy previously raised $27.2M in total funding and will use the recent raise to further Gr4vy’s growth within Australia and the APAC region.

“Working in partnership with W23 and Woolworths Group, Australia’s largest retailer, gives us unprecedented access and understanding into the challenges large retailers face regarding payments,” said John Lunn, founder and CEO of Gr4vy. “Gr4vy is committed to changing the payments industry landscape, delivering disruptive solutions and constant innovation, and W23 is the perfect partner to work with as we continually expand operations within Australia, the APAC region and scale worldwide.”  

W23 provides capital and support to some of the best local and global startups, scaleups and small businesses in retail and climate tech. W23 offers fast, disciplined and transparent investment processes, actively partnering with companies to support their vision of growth. W23 is backed by Woolworths Group, Australia’s largest grocery retailer operating across food, general merchandise, health, fuel/convenience, fintech, insurance, retail media and more.

“W23 invests in innovative companies across a wide range of verticals. We’re always on the lookout for businesses and technology that disrupt the status quo,” said Ingrid Maes, managing director of W23. “Gr4vy’s cutting edge payment orchestration platform and infrastructure makes managing payment complexities easy and simplifies offering payment optionality. We’re pleased to work with them as a trusted partner and to help support their business goals and continued success.”

The recent investment and announcement come at an opportune time when the global payments market is expected to grow to over $612B this year. Merchants need payment orchestration and infrastructure in order to capitalize on this growth and deliver all the alternative payment methods (APMs) at checkout consumer’s demand.

Woolworths Group announced a multi-year partnership with Gr4vy in October 2022, with Gr4vy’s payment orchestration platform (POP) technology powering Woolworths Group’s Wpay payment platform to accelerate the company’s product development and innovation agenda. This partnership helps Wpay deploy and manage payment complexities and offer advanced payment optionality to Woolworths brands and other Wpay merchants in Australia.

Gr4vy’s payment orchestration platform empowers merchants to overcome payment challenges through its IaaS payments platform that leverages cloud technology to simplify building and managing payment ecosystems. Through one simple, universal integration, merchants gain all the infrastructure and tools needed to manage, customize and optimize payments in a no-code environment. Merchants can quickly personalize the checkout experience for every customer, create dynamic and smart rules for routing and retries, tokenize transactions, migrate data between providers and more. With access to 100+ unique payment methods and anti-fraud providers worldwide, Gr4vy allows merchants to easily scale payments and quickly expand into new markets with just a few clicks – all in one place.

Explore Gr4vy’s IaaS payment orchestration and optimization platform and get in touch with a member of our team.