FuturHealth selects Gr4vy to power smarter payment orchestration and boost authorization rates

Strategic partnership increases payment approval rates and gives FuturHealth greater control over its payment infrastructure

San Mateo, december 9, 2025: FuturHealth, a leading provider of personalized weight-loss solutions, today announced that it has selected Gr4vy, the cloud-native payment orchestration platform, to strengthen its payment infrastructure and improve performance across the board. Since going live with Gr4vy, FuturHealth has increased its authorization rate, reducing failed transactions and driving more successful checkouts.

Digital health depends on reliability, and that includes payments. When transactions fail, it can disrupt access to care and damage trust. Before switching to Gr4vy, FuturHealth’s authorization rate suboptimal, largely due to limited retry capabilities and rigid transaction routing. By partnering with Gr4vy, FuturHealth can now intelligently route transactions across multiple payment service providers (PSPs) and dynamically retry failed payments. 

“Every failed payment is a missed opportunity. Our goal is to give companies like FuturHealth the tools to recover revenue, improve performance, and adapt quickly, without adding complexity,” said John Lunn, Founder and CEO of Gr4vy.

FuturHealth selected Gr4vy for its ability to deliver full orchestration capabilities, including dynamic routing, built-in retries, and the flexibility to adapt quickly to changing payment needs. Gr4vy worked closely with FuturHealth to design a tailored optimization strategy, combining built-in retry capabilities with multi-PSP routing to recover failed transactions and reduce unnecessary declines. 

With Gr4vy, FuturHealth now benefits from a 360° orchestration platform built for flexibility and speed. The no-code, drag-and-drop interface allows their team to configure routing strategies and respond to payment trends in real-time. This has made it easier to optimize checkout conversions while reducing payment processing costs.

“Gr4vy gave us the flexibility and control we needed to fix our payments performance,” said Luke Mahoney, CEO and Co-Founder at FuturHealth. “The improvements to our authorization rate were immediate, and the platform has made it easier for us to move quickly and adapt to changing needs.”

Gr4vy’s cloud-native platform provides the infrastructure needed to scale payments securely, optimize across multiple PSPs, and maintain a consistent experience as the business grows. By improving transaction performance and increasing approvals, the partnership supports FuturHealth’s focus on delivering a better experience to every customer. 

It also reflects Gr4vy’s broader goal: to help merchants capture more of the revenue they’ve already earned by turning preventable declines into approved transactions.