Gr4vy selects Affirm to bring flexible and transparent payment options to merchants

San Mateo, January 7, 2026: Gr4vy, the cloud-based payment orchestration platform, today announced a new partnership with Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth. This integration enables merchants using Gr4vy to offer Affirm’s flexible and transparent payment options to eligible customers across online and mobile checkout. 

Merchants can enable Affirm directly from their Gr4vy dashboard without modifying checkout code or adding new integrations. Once a merchant is approved by Affirm, the API key is securely connected to their dedicated Gr4vy instance, enabling rapid deployment across online and mobile checkout. By offering Affirm at checkout, Gr4vy merchants give approved customers the option to split eligible purchases into biweekly or monthly payments. Customers undergo an eligibility check each time they choose Affirm and will never incur late or hidden fees.

“Merchants want to meet customers where they are, with flexibility and trust,” said John Lunn, Founder and CEO of Gr4vy. “By integrating Affirm directly into our orchestration platform, we’re making it easier for businesses to offer transparent payment options that drive sales and customer loyalty without adding operational complexity.”

Offering Affirm at checkout can help businesses drive overall sales, increase average order value, and reach new customers. Merchants can go here to learn more about Affirm.