Gr4vy Introduces Insights, Redefining Data Analytics in Payment Orchestration

San Mateo, May 29, 2025: Gr4vy, the cloud-based payment orchestration platform, today announced the launch of Gr4vy Insights, a fully integrated analytics suite designed to give merchants complete visibility and control over their payment data. With this release, Gr4vy sets a new industry standard, centralizing cross-provider data, surfacing real-time performance metrics, and giving merchants the tools to monitor, explore, and act on their entire payments strategy.

Merchants today often rely on fragmented PSP dashboards and disconnected reports, making tracking performance, validating decisions, or optimizing strategy difficult. While orchestration brings flexibility, it also adds complexity, especially when managing multiple payment methods, providers, and routing rules. Gr4vy Insights eliminates that friction by bringing all payment data into one place, built directly into the platform with no extra setup required. Beyond visibility, merchants can automate responses, test strategies, and adapt in real time.

“Merchants need more than just data; they need visibility they can act on. They shouldn’t have to rely on a patchwork of reports or disconnected tools to understand their payments,” said John Lunn, Founder and CEO of Gr4vy. “With Insights, merchants can explore trends and test strategies all within a single, integrated platform. It’s about complete ownership of the payments strategy.”

Gr4vy Insights is a comprehensive analytics suite embedded directly into the Gr4vy platform. It includes a high-level dashboard that gives merchants a snapshot of daily, weekly, or monthly payment activity. With built-in filters for volume, currency, and period, users can instantly assess performance and view summaries across all enabled PSPs, tracking key metrics like authorization rates, processed volume, and the number of declined or recovered transactions.

Beyond top-level reporting, Gr4vy Insights includes advanced capabilities that help merchants go deeper into their data and take action. An interactive dashboard lets teams analyze the performance across their payment stack using filters such as card type, BIN, issuer, and scheme. Merchants can also compare transactional performance across PSPs using up to four variables, surfacing patterns, spotting underperformance, and identifying opportunities to optimize, all backed by clear visual breakdowns.

“Insights is not just about dashboards,” added Lunn. “It’s about giving merchants the tools to make better decisions, move quickly when something changes, and stay in control of their payments.”

Real-time monitoring and configurable alerts help merchants track key metrics like authorization rates, transaction volume, and decline codes. The tool allows merchants to set thresholds and alerts, which can be delivered across channels, and automated rules trigger to resolve issues as they arise. Built-in A/B testing also makes it easy to experiment with different routing strategies and optimize based on real performance data.

Gr4vy Insights is built to support a range of roles across enterprise merchants. From Heads of Payments looking for a consolidated view of strategy and provider performance, to operations teams resolving issues and fine-tuning routing, to finance leaders analyzing costs and returns, Insights is designed to give every team the clarity and control they need to make smarter decisions.