Building resilience into 3DS: How Gr4vy uses multi-provider redundancy to secure higher approval rates and reliability

At Gr4vy, our mission is to give merchants the infrastructure to own their payment strategy, reduce risk, and maximize approval rates. A core part of that mission is ensuring that authentication, particularly 3-D Secure (3DS), is both reliable and future-ready.

We’re excited to announce a significant upgrade to our 3DS infrastructure: Gr4vy now supports redundancy across multiple 3DS providers, including one of the industry’s leading 3DS servers.

This enhancement introduces a failover orchestration layer that intelligently routes 3DS requests between providers to safeguard performance, reliability, and customer experience.

What’s New in Gr4vy’s 3DS Infrastructure

• New 3DS Server: We’ve integrated a new 3DS provider, including support for the latest protocols (3DS 2.3 and above) and expanded scheme coverage, such as EFTPOS and Cartes Bancaires, a critical advantage for merchants operating in Australia and France.
  
• Failover Orchestration: With our orchestration layer, 3DS requests can seamlessly failover between providers. If one provider experiences downtime or performance degradation, transactions are automatically routed to the other, keeping checkout flows uninterrupted.
  
• Provider Preference: Gr4vy will configure a preferred 3DS provider for each merchant instance, ensuring that every merchant benefits from the optimal configuration without needing to make changes themselves.
  

Why This Matters for Merchants

Improved Reliability

By introducing redundancy across 3DS providers, Gr4vy minimizes the risk of outages or degraded performance. Merchants can process transactions with confidence, knowing that authentication will continue, even if a provider is unavailable.

Enhanced Scheme Support

With more than one provider available, merchants gain access to a broader range of local schemes. For example, supporting EFTPOS in Australia and Cartes Bancaires in France helps unlock higher approval rates in these markets by aligning with consumer preferences and local regulations.

Future-Proofing Authentication

Support for the latest 3DS protocols ensures that merchants are ready to benefit from upcoming features and security enhancements, including biometric authentication and streamlined customer flows.

The Benefits of Smarter 3DS Orchestration

3DS is critical for reducing fraud and meeting regulatory requirements, but when poorly implemented, it can cause unnecessary checkout friction and transaction declines. By adding redundancy and orchestration to 3DS, Gr4vy helps merchants:

• Boost Approval Rates: With failover routing and support for more local schemes, merchants reduce false declines and increase the likelihood of successful transactions.
  
• Reduce Abandonment: Reliable authentication minimizes failed payment attempts, protecting revenue and improving customer experience.
  
• Optimize Performance Globally: Whether selling in Europe, Australia, or beyond, merchants benefit from a 3DS setup designed for resilience and scale.
  

Why Choose Gr4vy for 3DS?

Gr4vy is not a payment provider; we are the Infrastructure-as-a-Service (IaaS) orchestration platform designed to give enterprises full control over their payment stack. By managing authentication redundancy alongside smart routing, tokenization, and workflow automation, Gr4vy empowers merchants to:

• Own their 3DS strategy across multiple providers.
  
• Adapt quickly to new security standards and regional requirements.
  
• Ensure a consistent, reliable checkout experience that drives revenue growth.

Gr4vy’s cloud-native payment orchestration platform helps you future-proof your payment stack with intelligent routing, advanced fraud prevention integrations, and the flexibility to scale globally. With Gr4vy, you can tap into optimizations to boost approval rates, cut costs, and deliver a seamless checkout experience. Learn more about how Gr4vy can transform your payments strategy here.