Apple Opens the Door to External Payments — Gr4vy Adds Support for Payment Links

Last week, Apple rolled out a long-anticipated update allowing developers to include external payment links within their iOS apps. The change follows a court order in the Apple-Epic antitrust case and marks a notable shift in how digital transactions can be handled on iOS. Apple is no longer allowed to collect fees on purchases made outside apps, blocking the company from restricting how developers can point users to where they can make purchases outside of apps. Gr4vy’s recent product release addresses this gap. 

Gr4vy Payment Links is a feature designed to give merchants more flexibility when handling transactions outside of traditional e-commerce environments. Previously, merchants using Gr4vy needed to integrate through frontend methods, or via plugins for platforms such as Magento, and now they have an option to do so through Payment Links. 

In the App Store case in particular, Gr4vy Payment Links is embedded in the App Store, linking directly to the payments pages, versus the other traditional module where payments links are sent via email or SMS. This release was developed in collaboration with a handful of pilot merchants.

Gr4vy’s Payment Links are API-first and built for flexibility. They currently support English, Spanish, and Portuguese, and are hosted on Gr4vy’s PCI-compliant infrastructure. The feature is optimized for omnichannel use, and supports one-off payments, with additional capabilities under consideration based on pilot feedback.

For more technical details and implementation guidance, visit the Gr4vy Payment Links documentation.