Setplex chose Gr4vy to empower payment acceptance on their OTT platform

Discover how Gr4vy’s payment orchestration capabilities enabled Setplex to support their customers’ existing payment providers while expanding their operations globally. 

About Setplex 

Setplex provides simple, powerful, and scalable OTT (over-the-top) solutions to over 80 operators worldwide – from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.

“Partnering with Gr4vy has allowed us to rapidly scale our global operations and broaden our payment method offering to meet the diverse needs of our partners and clients. Thanks to this collaboration, we can now deploy local payment types without coding, saving us months of development work to integrate with multiple 
PSPs individually.”

— Lionel Dreshaj, Co-founder & CEO

The challenge

As Setplex expanded and enabled numerous providers to launch comprehensive OTT solutions globally, the need for a payment partner became increasingly evident. Meeting local data regulations and ensuring each of Setplex’s customers had the proper support for their own PSP of choice proved to be a big challenge.

Without a reliable partner, the infrastructure required to build and maintain payment integration for providers and users across multiple regions would divert the team from its core business, slowing down its ability to scale rapidly.

Additionally, as Setplex expands its operations and adds more customers to its platform, the complexity around payments grows. Managing all connections and setting up specific flows for each customer becomes more demanding. This is especially true for a company offering monthly subscriptions, where features such as recurring payments and account updater are not just beneficial but essential for maintaining a seamless user experience. Preventing consumers from having to enter their card details on a subscription renewal reduces payment failures, improves customer experiences, and increases retention.

The industry in numbers

The rise of OTT platforms has led many consumers to move away from traditional cable and satellite TV and instead favor internet-based streaming services.

• The global market for OTT is experiencing exponential growth, and it’s projected to reach $215 billion by 2029, underscoring the continued dominance and expansion of OTT services.
• The global user base is expected to increase to 3.71 billion by 2024.
• Major players like Netflix, Disney+, and Amazon Prime Video dominate OTT revenues. In 2023, it accounted for around 60-65% of global OTT revenue.
• Asia-Pacific is one of the fastest-growing regions, particularly driven by India and China, with growth rates exceeding 20% year over year.
• Fragmentation is a key issue, with users often subscribing to multiple services, leading to increased churn rates.
• The pandemic had a lasting effect on the OTT industry, accelerating user adoption. The industry saw a surge in both new subscriptions and engagement levels, with some services witnessing as much as 25-30% growth during lockdowns.

The solution

By choosing Gr4vy as an orchestration layer, Setplex gained access to 400+ payment methods, anti-fraud, and PSPs globally, ensuring they meet their clients’ preferred payment providers. This move saves them thousands of development hours and reduces operational costs by eliminating the need to maintain individual APIs.

Gr4vy also supports Setplex with a multi-merchant operation, enabling them to set up an independent payment infrastructure for each merchant. Through a PCI-compliant platform that runs on individual instances of the cloud, Gr4vy allows Setplex to deploy payments anywhere globally, ensuring they meet data regulations in different countries. 

Setplex can now offer clients a unique platform to boost their payment strategy, add new payment methods and fraud providers, tokenize transactions, and create custom checkout experiences—all in one place.

Gr4vy key features supporting Setplex:

• Mix and match of PSPs: Instantly add, test and deploy new payment methods and create dynamic workflows that are directly deployed into your checkout without writing code.
• Multi-merchant orchestration: create independent payment infrastructure for each merchant, supporting multiple operations globally through a single platform.
• Smart routing: create individual workflows to route transactions and optimize approval rates without having to code.
• Account updater: automatically updates stored card details, keeping all information up to date so you can reduce payment failures and increase retention.
• Infrastructure as a Service: a dedicated instance that can be deployed and scaled across regions to meet data privacy laws and mitigate the risk of shared servers slowing down your business performance.
• PSP agnostic: Avoid vendor lock-in by working with multiple payment providers and managing all your payment stacks in one place.