Blog

Get a multiplayer market strategy

Payment orchestration platforms are designed to address the complexity of payments for merchants. Pre-built infrastructure brings together the diverse payment methods, services, and transactions and enables merchants to manage, optimize, and evolve the payment stack in a holistic fashion, regardless of the components and connectors involved.

From checkout to reconciliation, payment orchestrators give merchants visibility, flexibility, and control at every stage of the payment process. With the ability to seamlessly test and add new payment methods, orchestrators help merchants nimbly adapt to a continually evolving payment landscape. 

In summary, it addresses a number of merchant priorities: 

Future-proofed simplicity and agility 

With simple API integration,  orchestrators significantly reduce the complexity of the payments stack and incorporate new payment methods as they become available with little to no coding for the merchant. 

Tokenization and data portability

In addition to payment optionality, a payment orchestration platform allows for tokenization and data portability, offering merchants the freedom to own their data in a provider-agnostic PCI DSS Level 1-certified Vault 

Time and cost efficiency 

Adding new payment methods can be an expensive and time-consuming process for a merchant. Payment orchestration platforms can be quickly deployed and adjusted with just a few clicks. 

Centralized visibility and control 

Managing multiple payment providers makes it harder for merchants to identify trends, fraud, and possibilities for optimization. With a holistic view of the payments stack and real-time analytics, orchestrators give you the ability to dynamically fine-tune transaction routing, conditions, and workflows across all payment methods through one platform. 

Financial insight and reporting 

Finance teams often struggle with the diversity and complexity of reporting systems, which can impede their ability to reconcile and close their books effectively. In addition to aligning financial data and automating routine reports, POPs provide actionable insights about which payment methods perform best and how to optimize your mix of payment services for performance. 

Improved checkout experience and conversion rates 

The backend integration, operational efficiency, and business agility provided by POPs are all focused on a universal merchant priority: improving sales conversions. With embedded functionality, payment flexibility, and a seamless checkout process, POPs deliver a frictionless buying experience that reduces cart abandonment rates.

Ready to explore how Gr4vy can support your payment strategy and future-proof your checkout? Get in touch with our team.

Gr4vy

Recent Posts

What are agentic payments? A merchant’s guide to payment automation

AI shopping agents are starting to buy on behalf of consumers. They search, compare, negotiate,…

2 days ago

The new geography of payments: How global economic shifts are reshaping merchant strategy

Globalization is no longer the inevitable trajectory it once seemed. In recent years, the pendulum…

4 days ago

Credit card fraud prevention for merchants: all you need to know

Credit card fraud drains billions from businesses every year. For merchants, it means more than…

1 week ago

Gr4vy adds PayPal integration to expand customer choice

Collaboration allows Gr4vy merchants to enable PayPal’s payment options through a single orchestration layer. San…

1 week ago

Why dynamic fraud prevention is now essential for survival in payments

Fraud isn’t standing still—and neither should your defense strategy. As payments evolve with new technologies…

1 week ago

Credit card retries and routing logic: an updated guide

Every declined card costs more than the lost sale. It disrupts cash flow, frustrates customers,…

2 weeks ago